What Is SEO in Digital Marketing & How Does It Work?


And it can also give your search engines a better understanding of your content. …the more likely search engines will rank your pages higher on the search engine results page. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.

Noarchive is used to restrict search engines from saving a cached copy of the page. By default, the engines will maintain visible copies of all pages they have indexed, accessible to searchers through the cached link in the search results. Follow/nofollow tells search engines whether links on the page should be followed or nofollowed. “Follow” results in bots following the links on your page and passing link equity through to those URLs. Or, if you elect to employ “nofollow,” the search engines will not follow or pass any link equity through to the links on the page. By default, all pages are assumed to have the “follow” attribute. Index/noindex tells the engines whether the page should be crawled and kept in a search engines’ index for retrieval.

Adding subtitles follows a similar process, but you can limit the amount of text you want displayed. Then, choose “Subtitles/CC.” You can then choose how you’d like to add subtitles or closed captioning.

What is the difference between organic search vs. paid search?

Read more about seo specialist here.

Examples of SEO objectives

Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. Now, most of the SEO tips above rely on you finding a keyword and promoting your video correctly. And not all of those tips can be carried out through YouTube alone. To get the most bang for your videography buck, consider some of the tools below to optimize your video for search. You’ll also want to ask your viewers to share comments and feedback.

Here at HubSpot, for example, we leave a resource pinned so that viewers can further their knowledge on the topic. They make it easy for your audience to find the content they’re looking for within each video. YouTube suggests using tags to let viewers know what your video is about.

When it comes to boosting SEO, you want to look for quality shares from influencers. Another important off-page SEO factor is social signals, such as likes and shares. This is how Google determines whether you have a legitimate site that visitors can trust.

SEO Monthly Plan

The tool also serves as an SEO assistant by finding the right keywords to enhance and further optimize your content. This approach to search engine optimization involves focusing on the human audience that will be clicking on and reading the site’s content.